Shuitou Stone Fair Upgraded to a New Era
The 15th China (Nan’an) Shuitou International Stone Fair will be held as scheduled on Nov. 8– Nov. 11, 2014 at new exhibition halls. After full advice and hard work at early stage of stone industry, there will be a series of new ideas, new initiatives and new changes for this exhibition.
Ⅰ. New Exhibition Hall, New Scale, New Level
The 55,000 square meters of new exhibition hall is adopted, so the exhibition area is expanded over the previous 3.5-fold and 2.5-fold expansion of the exhibitors. The heightening of the storey and the change of the booth area allow enriching the effect and content of the booth arrangement. The establishment of international exhibition area with unified national image for Turkey, Brazil, Iran, Spain, Italy, and Spain enhances the internationalization of the fair and of the influence of the block- producing country. Also the establishment of the industry guide area allows the innovation results of high-end platforms, resource platform, stone fashion home furnishing and marketing model to have more example force.
Ⅱ. New Promotion, New Efforts, New Effects
The committee of this session will invest heavily in outdoors, media, Wechat, networking and professional exhibitions to release the information of Fair this year and keep updated every stage:
1. Outdoors: outdoor media in Turkey Airport and Brazil Airport, about 10-12 single column at high-speed road from Xiamen to Shuitou for 3 months dense advertisement, the single column advertisement for 3 months intensive release at major roads of Shuitou, and continuous release in all LED of Shuitou.
2. Media: salesmen in Beijing, Shanghai, Chongqing, Yunfu, and Shuitou will disseminate business information and obtain basic information for pre-exhibition publicity invitation, and also provide investment information at toll station exit of Shuitou high-speed road and at major bank outlets. And the cooperation with major industry media can publish the information of Stone Fair from time to time. The Turkish special article will be published under the cooperation with professional Turkish organizations and the article will be distributed to the Turkish stone industry.
3. Innovation Platform: the third party service provider on Wechat is applied for the enrichment of the information dissemination channels to fully release the information of Stone Fair and to replenish of the Stone Fair website. There are more than 12,000 users from the professional stone group to release the instant message can expand the influence of Stone Fair.
4. During the exhibition, the consulting, services, information and life strategy will be released through the information platform, Wechat, hotels and a mass of outdoor media.
Ⅲ. New Achievements, New Content, New Heights
Although there has been less than a month since the beginning of investment promotion of current Stone Fair, the booth is hard to get and there are still a large number of exhibitors can not take a booth, so the committee will actively seek the extension of temporary exhibition hall to expand the capacity. The exhibition will enhance the effectiveness of supporting activities, and organize more match-making meetings for new stone products with designers, architects to promote sales of new varieties. Themed forums will be held to provide direction and countermeasure guide for industry development. Therefore, we believe that under the care and efforts of all the stone industry professionals and common people who concern about the development of stone industry, the current Shuitou Stone Fair will achieve unprecedented performance and function.